I read a quote the other day from French impressionist painter Edgar Degas. He said “Painting is easy when you don’t know how, but very difficult when you do”. If you’ve ever picked up a paint brush, a palette and a piece of canvas thinking “how hard can this be” you soon found out, it isn’t easy. The end results look amateurish and the activity is humbling. It’s not that big of a leap to say that “Selling is easy when you don’t know how, but very difficult when you do”.